Your analytics are lying to you. Not on purpose - by design.
Most analytics tools send your visitor data to third-party advertising networks. That means they require full cookie consent before a single page view is recorded. No consent, no tracking.
In the UK, cookie rejection rates run between 30% and 45%. For health and wellness audiences - people who are already cautious about how their data is used - rejection rates are even higher.
That means traditional analytics are blind to a third or more of all your visitors. Your most popular page might not be your most popular page. Your traffic sources are skewed. Your conversion rates are fiction.
And most small business owners have no idea this is happening.
The law changed in February 2026. Most people don't know yet.
The Data Use and Access Act 2025 introduced a specific exception for analytics cookies - but only if your analytics meet all four criteria. Most analytics tools don't. Ankorium's do.
Sole purpose is aggregate statistics
Ankorium analytics exist for one reason: to show you how your website is performing. Page views, traffic sources, device breakdowns. Aggregate numbers, not individual tracking.
Cannot identify individuals
IP addresses are hashed on arrival and never stored raw. Session tracking uses sessionStorage, not cookies. There is no mechanism to identify or re-identify any visitor.
No third party using data for their own purposes
Your data runs on your tenant's own server. No external scripts. No advertising networks. No data leaves the platform. No third party ever touches it.
Clear information with easy opt-out
Your privacy policy explains what is collected and why. Visitors can opt out at any time. Transparency is built in - not bolted on.
The result: Ankorium analytics qualify for the DUAA 2025 analytics exception on all four criteria. No cookie consent banner needed. Every single visitor counted.
Everything you need. Nothing you don't. And all of it accurate.
No training required. No certifications. No 47-tab configuration screen. Open your dashboard and the numbers are already there.
Traffic overview
Page views, unique visitors, sessions, and bounce rate. All with period-over-period comparison so you can see what's growing and what's not.
Traffic sources
Direct, search, social, and referral - broken down clearly. Know where your visitors are coming from and which channels are actually working.
Page performance
Which pages people visit, where they enter your site, and where they leave. See your most popular content and your biggest drop-off points.
Devices and browsers
Device type, browser, and operating system breakdown. Know whether your visitors are on mobile or desktop, Chrome or Safari, and design accordingly.
Peak hours and campaigns
See when your audience is most active. Track UTM campaigns to measure which social posts, emails, or ads are driving real traffic.
Business activity
Enquiries, bookings, course enrollments, new subscribers, and revenue. Not bolted on from a separate tool - native to the same platform.
Analytics that know what a booking is. Because the booking system is the same platform.
Traditional analytics can tell you someone visited a page. They can't tell you that the same person booked a workshop, enrolled in a course, joined a group, and subscribed to your email list. Ankorium can - because it's all the same platform.
A booking is a booking
When someone books an event, the platform knows. It doesn't need a tracking pixel or a conversion goal configured in a separate tool. A booking happened. It's counted.
An enrollment is a data point
Course enrollments, lesson completions, certificate awards. They all show up in your dashboard automatically because the course system and the analytics share the same database.
A subscriber is a subscriber
When someone fills in your contact form, books an event, or joins your community, they're added to your email list. Your analytics know because the email system knows. No CSV. No sync.
The booking system, the event system, the email system, and the analytics are all the same platform. A booking is a booking - the platform knows.
Stop guessing. Start seeing everyone.
Ankorium gives you analytics that see 100% of your visitors, connected to everything else in your practice. No cookie banners. No blind spots. No separate tools.
See pricing →